National Sales & Marketing Manager

Melbourne VIC, Australia

Job Type

About the company

A growing Australian owned business that distributes a wide range of popular outdoor lifestyle products throughout national network of retailers. The product range and supporting accessories enjoy a reputation for premium quality, this business has established a strong demand and loyalty from both retailers and consumers.

About the role

The position of Sales & Marketing Manager is a newly created role that will take responsibility for the company’s sales and marketing operations. Reporting to the Managing Director and working effectively cross functionally the role will lead  a small national sales team across all channels while developing capability in trade and consumer marketing.

The focus of the role is to grow market share through the creation of new channels and new key accounts.


The responsibilities of the role will include, but are not limited to:

  • Develop and manage the execution of the annual sales and marketing strategy.

  • Develop a segment strategy to ensure we target the right channels and the right accounts for each brand, offering, pricing, and positioning against competitors.

  • Manage key objectives, goals and sales targets for each of the brands.

  • Lead the national sales team to support retail partners in growing sales and brands awareness at a store level.

  • Monitor key account plans to reduce cost to service while driving processes efficiency, growth and profitability for both the company and retail partners.

  • Identify major accounts to grow new business and identify new growth accounts.

  • Build an events-based capability using internal staff and external partners to increase consumer engagement and awareness of key brands.

  • Drive the development of sales and marketing collateral, POS material and marketing programs required to help retailers sell products more effectively.

  • Work with the team and external agencies to build trade and digital marketing capabilities all driving the B2B and B2C platforms, brand awareness and sales

Skills and experience

  • Experience in a hands on sales leadership position, exposure to category and senior marketing leadership positions is highly desirable

  • Deep understanding of key national and independent specialty retailers

  • Demonstrated ability driving commercial outcomes

  • Experience leading and coaching a sales team

  • Knowledge of CRM / ERP systems and experience with reporting on sales growth and marketing ROI

  • Demonstrated ability to build strong business relationships internally within the team and externally with customers and stakeholders

  • Strong communication, relationship building and presentation skills

This is an incredible opportunity to be part of a business with significant growth opportunities where your ability to develop commercial sales & marketing strategy, work effectively cross functionally, build effective customer relationships and develop a high performing team will lead to future opportunities for the successful candidate.

To apply

To appy for this position, please send your resume in word format to Carrera by clicking apply. For a confidential discussion please call Rob Manuel 0406 814 589 during business hours.

Only applications from Australian & New Zealand citizens, permanent residents and those holding valid visas allowing them to work in Australia will be considered.