Brand Manager

Sydney NSW, Australia

Job Type


About the company

The company is one of Australia’s largest independent drinks producers, marketers and distributors. They are home to a family of brands, with a passion for their products and strong focus on quality in everything they undertake. Their track record in creating and producing national brands is equal to their ongoing investment in world class production facilities. Business growth has been substantial and will continue as a direct result of the Strategic Plan in place.

About the role

Due to business growth and restructure, new roles have been created to drive the further development of the portfolio of brands and maximise the opportunity to engage with consumers. Reporting to the Marketing Manager you will be responsible for the successful development and implementation of the brand/s strategy delivering a world-class product range and effective campaigns to drive engagement and sales.


Key responsibilities of the role include:

  • The development and execution of brand strategy that drives consumer demand and supports customers’ needs

  • Above The Line, Digital and Social communications strategy and implementation

  • Innovation and new product development including brand identity.

  • Developing with input from the sales team, annual sales and promotional plans across all channels

  • Driving communication to engage customers and build confidence in all brands

  • Focus on customer experience through consumer and trade events & brand-in-hand activations

  • Support the sales team in communicating the brand story to customers across various channels

Skills and experience

Essential requirements:

  • Extensive brand strategy development & execution across multiple brands, categories and channels

  • Deep understanding of FMCG brand marketing across various channels of distribution

  • Ability to make things happen – self-driven, action-oriented and collaborative

  • Excellent Communicator – very self-aware, adaptable to your audience

  • Able to build strong relationships across all functions – be genuine, authentic, trusted and do what you say

  • Knowledge of product positioning, pricing, packaging and distribution

  • Highly organised – disciplined, prioritised and planned yet agile and resilient

  • Meticulous eye for detail

  • Excellent commercial analytical skill and budget management

A deep understanding of liquor/drinks/FMCG channels and customers in energetic, fast paced innovative categories is highly desirable.


The role is exciting, creative and innovative. The company has a spirited culture that encourages trust and a “get on with it” mentality. Broadly commercial and hands on are key components meaning learning opportunities that drive personal development and career progression are excellent.
City fringe location.

To apply

To apply for this position please click here.

Only applications from Australian & New Zealand citizens, permanent residents and those holding valid visas allowing them to work in Australia will be considered.